May 30, 2009
A friend’s kids just went to college. Their university charges them $10 a month for their dorm room phone, as part of their on-campus living expenses. They, of course, never even use the dorm phone (they are 100% mobile) and their dad doesn’t even know the number. Seems like a waste of money for the school and the student.
Mobility in higher-ed is an open issue right now. A big chunk of campus wireline infrastructure for living quarters is arguably unneeded and under-appreciated. What telecommunications services (if any) should a college provide? Should they give every student a mobile phone? But many kids will already have one and have no desire to switch. It makes sense to give students a way to access data more cheaply, more easily, and at greater speeds from their phone while on campus. It also seems reasonable to complement access with new campus-related mobile apps, whether for coursework, research, extra-curriculars, or safety.
But how does the college fund this? Is it just part of the basic package a 21st century college has to provide to remain competitive? Or is it a value-add service that can provide new revenue for the institution?
Very practical concern. But I worry that asking only the “funding” question locks us into a mindset of mobile phones as just a dorm phone replacement, instead of as a potential catalyst for changing the basic educational experience itself.
Maybe that sounds a bit too grandiose, but some folks are thinking about campus mobility very broadly. Here is a snippet of what Duke University was doing last year to encourage its faculty to integrate mobility: http://cit.duke.edu/tools/mobile/index.html They say: “… mobile devices offer an opportunity to further educational goals by leveraging and building upon the functions of technologies already adopted by and considered indispensible to a majority of students.”
That last part is dead-on. Here is a technology kids love and find absolutely immersive. Use it for all it’s worth. Over the next 5-10 years, I truly believe we are going to see mobile phones become as intrinsic a part of the college educational experience as they are today of the social experience. They will be a conduit of learning and, let’s face it, much more fun than my memories of watching freshman physics tutorials on closed-circuit campus TV.
May 27, 2009
Consumers buy more smartphones than companies do. Therefore “personal” buyers are more important than “business” buyers to the smartphone manufacturers of the world. Check out their marketing … it’s all about lifestyle, media, consumer apps. Even RIM is talking more about Facebook than Exchange these days. Enterprise influence must be fading. Seems like a logical conclusion.
Except I think it’s wrong.
There is a hidden subsidy out there.
I buy a phone because I love it. Which means I want to use it as much as I can, for home and work. Which also means there is a good chance my company is going to end up paying for at least part of it.
This “enterprise subsidy,” especially for data plans, makes the growth of the smartphone industry more dependent that we’ve thought on the preferences and expense policies of employers. How much of the ongoing service revenue of the smartphone market is really being subsidized by companies, not individuals? If it’s a big number, shouldn’t corporate IT be getting a lot more love from smartphone manufacturers and service providers?
Personally, I want a great-looking phone with an awesome camera. I want to use it for media AND email. And I want my company to pick up the tab. How about you?
May 21, 2009
Intel Research Berkeley has been working on a project called “CloneCloud.” The idea is to offload processing to a cloned copy of the phone that lives in the cloud. Pretty cool. To make it work, you have to clone the data and the full application context of each smartphone and manage it centrally.
The challenge is that the phone now lives in two places – in your hand and in the cloud – and you have to make sure the state of the phone and the state of the clone is consistent. But if you do it right, smartphones are no longer islands of segmented data but rather a loose federation of compute power with shared data.
Here’s the paper http://berkeley.intel-research.net/bgchun/clonecloud-hotos09.pdf
Here’s an article about it http://www.rethink-wireless.com/?article_id=1363
May 18, 2009
So what the heck is Smart@Work? And does it really need the “@” in the title?
Probably not. But the Smart refers to Smartphones and the Work refers to Workplace.
This blog will be focused on the human, business, and technology impact of smartphones in the workplace.
Nine years ago, at AvantGo, we spent a lot of time evangelizing the notion that mobile devices, PDAs at the time, could change the way people did their work and lived their lives. Well, RIM evangelized better than anyone and proved wireless email was an essential tool for business. Like a lot of people out there, I can travel without my laptop but I can’t travel without my smartphone.
This is the move from “sit-down” to “stand-up” computing, from “company technology” to “my technology.” Pretty fundamental shifts with big implications for behavior and strategy. That’s the fun part and that’s what we’ll be talking about.